AB Europe Limited

AB Europe Limited provides assisted breeding services for livestock (sheep and cattle), operating from purpose-built centres and offering options such as semen and embryo export. Reviews are mixed: some clients describe “fantastic service and expertise” and single out Alice and the team, while others report problems around communication and scheduling, and one detailed account raises animal-handling concerns during an embryo transfer appointment. A key decision point is that at least one reviewer says they were quoted a 60–70% embryo transfer success rate but later saw 0% success for their recipient ewes.

Services

Based on the website summary and review details, services mentioned include

• •Assisted breeding for livestock
• •Embryo transfer (described by a reviewer as arranged for recipient ewes)
• •Semen and embryo export

People

• •Alice (role not stated): repeatedly praised by name in recent reviews for “service and expertise,” alongside “the team.”

Reviews

Google rating: 3.6 stars from 12 reviews. “”

• •Expertise and helpfulness: multiple 5-star reviews mention “fantastic service and expertise,” and “friendly and helpful” staff.
• •Communication and organisation issues: one detailed review describes having to repeatedly chase for dates/times and experiencing a long wait due to delays with another client.
• •Procedure experience concerns: one reviewer felt an embryo transfer was rushed and not explained, and reported ewes being dropped from trolleys onto hard floors.
• •Outcomes vs expectations: one reviewer states they were quoted a 60–70% embryo transfer success rate but later had no successful transfers, describing significant financial loss.
• •Value/motives criticism: a 1-star review alleges the company “just want money,” conflicting with other reviews praising expertise and service.